Always Grateful / Never Satisfied

A journey, a mindset, a movement.

Years ago, I had a dream that was bigger than fabric and thread. I wanted to create something you could feel when you put it on. Something that carried meaning, that reminded you of your strength, your resilience, your ability to rise again and again.

But dreams don’t come without resistance. I stumbled. I partnered with the wrong people. I walked away from deals that looked good on paper but didn’t align with my heart. I lost money. I lost time. And in the quiet moments, I questioned whether the vision was even possible. Those were hard days, but they were necessary.

Some of you might remember LEVELS, my first attempt at bringing this vision to life. It wasn’t the final step, but it was an important one. It taught me what I wanted this brand to represent. It taught me that alignment matters more than speed, that who you build with is just as important as what you’re building.

Those lessons shaped me. And today, I stand in a very different place. I’m surrounded by people who believe what I believe, people who share the same hunger, the same values, the same mission to inspire through action. And that makes all the difference.

Which is why I’m so proud to finally share with you the launch of our new clothing line:
Always Grateful / Never Satisfied.

This isn’t just apparel, it’s a mindset. It’s gratitude for how far you’ve come, paired with the hunger to keep reaching for what’s possible. It’s the reminder I wish I had on those nights I felt like giving up.

Always Grateful / Never Satisfied will now have its very own newsletter, created for this community, with updates and a space where we share:


Exclusive promos and releases
Quotes, reflections, and stories to fuel your journey
A behind-the-scenes look at building something that matters

👉 If you’d like to follow along with the Always Grateful / Never Satisfied journey and get exclusive access to drops, promos, and inspiration from the brand, you can sign up for the newsletter here.

This is the beginning of something special. Something we’re creating together. And I want to thank you for believing in me, for walking this road with me, and for being part of a community that proves vision is worth the fight.

Stay grateful. Stay hungry.


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Favor: I only have one favor to ask, if you could share this newsletter with anyone you think would benefit from it, that would mean the world to me. I’m on a mission to reach as many people as I can, and I cannot do that without a referral from you, my loyal audience!

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