Hello Your World Within Community!

Last Saturday night, as I hit the gym, there wasn’t another soul around—it was a strangely eerie feeling. Completely quiet, I moved from exercise to exercise. I love moments like that, because they provide an ever-relevant reminder—there is a ton of value to be extracted from the “abnormal” decisions we make.

It’s not that going to the gym on a Saturday evening is heroic or special. Really…who cares when someone gets a workout in. It’s not even that there is anything wrong with going during normal hours. It was simply a reminder that “exceptional” is necessarily separate from “ordinary.” It highlighted that there is an entire world slightly beyond the scope of normality that accumulates to provide treasures beyond comprehension.  I love that message. It changed my life, and every time I come face to face with it I feel reinvigorated.

I’ll never forget the explanation Kobe Bryant gave about his morning routine. He mentioned the two hours of extra practice he got in every day. Rain or shine, weekends or weekdays, he was there. Was it absolutely necessary? No. But after weeks turned to months and months turned to years, the extra work simply became too much for others to catch up to. That little extra effort, the shooting and morning workouts in an empty gym every day, ultimately made him untouchable.

In my life, I have found the greatest return on investment by highlighting the things that matter most and consistently delving into them in a way most wouldn’t. No miracles, just an acknowledgement that right beyond where most people stop, there is value. In my world, it was showing up every week to create a YouTube video even when the response for years had been underwhelming. Would most people do that? It was practicing writing speeches and speaking them out loud in my studio to an audience of zero. Would most people do that? It was acclimating myself to risk and my ego to bruises along the way? Would most people do that?

The great news—there is nothing special about that. Those are simply the metaphorical empty gyms I chose to walk into every day. The seemingly insignificant shoot-arounds that defined me and changed my life. And now, because you know I have to ask, what are “yours?” What can become your empty gym? What can be the thing that’s a little out there, or different, the opportunity left on the table, waiting for you to reach out and take it.

Just because the crowd goes one way doesn’t make that particular decision wrong. It does make the decision ordinary though, and my friend, ordinary is not why you’re here.

Continue to live inspired,

Watch My Newest Story Unfold Below

1. Elevate Your Brand with EP Studio: Own a brand or business? I’d love to personally help you create a story that transcends and help your reach, conversions, and sales elevate to a new level! Please reply “EP Studio” and I’ll send you a quick video on how EP Studio can take the place of a 10-person in-house marketing and sales team for a fraction of the cost. Let me and my hand-picked team of Allstars help you achieve your most ambitious growth goals in 2024. Check out www.epstudio.ai to learn more.

2. Favor: I only have one favor to ask, if you could share this newsletter with anyone you think that would benefit from it, that would mean the world to me. I’m on a mission to reach as many people as I can and I cannot do that without a referral from you, my loyal audience!

3. Stay Connected: Follow me on all my platforms for daily doses of motivation and encouragement. Click the links below to be a part of the community:
   YouTube | Instagram | Spotify | Tik Tok | LinkedIn | Facebook | Twitter