Eddie Pinero
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This Is When Most Quit... Here Are 4 Ways Not To

This Is When Most Quit... Here Are 4 Ways Not To

January 12, 2026

Hey Gang,

I heard a term the other day I’d never heard before. Quitter’s Day.

Apparently, it’s the second Friday of January, the point where data shows most people abandon their New Year’s goals. Fitness apps see the drop-off. Resolutions fade. Promises quietly disappear.

I was shocked… already? Just a couple weeks in, and that many people are done?

I don’t think it’s laziness. I think it's what happens when the excitement wears off… and what’s left is the work. The confetti settles. The vision board stops talking back. And motivation quietly slips out the side door without saying goodbye.

That’s when the mind steps in with very convincing logic. You’ve been consistent… for like, nine whole days. You deserve a break. You can always restart Monday. (There is always another Monday).

But here’s something I learned the hard way: Most progress doesn’t die from failure. It dies from delay. From waiting to feel ready again. From postponing things just long enough that they start to feel optional.

If you want to avoid that trap, without forcing anything, this is what actually helps:

1. Shrink the target.
Don’t quit the goal. Reduce the daily ask. If you planned an hour, do ten minutes. Momentum beats motivation every time, and ten minutes is much harder to argue with.

2. Keep one promise today.
Not all of them. Just one. Trust isn’t rebuilt with intensity; it’s rebuilt with consistency at a size your brain won’t revolt against.

3. Remove the friction.
Lay the clothes out. Open the notebook. Basically, make it easier to start than to talk yourself out of it.

4. Don’t renegotiate when you’re tired.
That conversation never goes well. Tired You is persuasive… and wildly unreliable. Decide ahead of time what “showing up” means and stick to that definition.

I’ve quit things in my life. I’ve also stayed long enough to see what happens after the feeling fades. That’s where the real change always started. Most growth lives in the awkward middle stretch, after the excitement, before the results, when you’re doing the work and wondering if anyone, including future you, will ever notice.

Quitter’s Day isn’t a warning sign. It’s a checkpoint.

If things feel harder right now, you’re not doing it wrong. You’re right on schedule. You don’t need a breakthrough today. You don’t need to feel inspired. You don’t need a perfect plan or a dramatic comeback montage. Just don’t quit.

Talk soon,

P.S. Always Grateful, Never Satisfied isn’t just apparel, it’s a mindset you wear. It’s the space between thankful and driven. A reminder to celebrate how far you’ve come while still chasing what’s next. Live with gratitude. Move with purpose. Join the list for daily inspiration, early access to limited drops, and a 20% off code. Thanks for walking this path with us. The journey’s just getting started!

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